“X” was the first branded product in its cateogry and the marketing skills & innovative ideas created a huge customer base and the demand kept ever rising. Automation of the plant including import of sachet packaging machines were done to meet the demand in the year 1985.
The story behind the product goes as per……….One day ,a neighbour of Mansukhbhai Mahadevbhai Kothari offered his wife Sharda a masala to cure indigestion.She noted the recipe of it.After a few refinements ,it was launched as a brand.
Today in addition to their production set-up, they have given franchise rights to many franchisees to manufacture and deliver the product in the market. Shri Mitesh Kothari (s/o. Shri Deepak Kothari), a post-graduate from Buckingham University, U.K. joined the Group & plays a vital role in the expansion of the activities of the Group by seizing the opporunitieis and entering into new businesses. He also cultivated the corporate culture within the organization.
Group expanded its business by launching Zarda, 7-Up Coconut Oil, Budget Detergent products and “Yes” Mineral Water, Real Estate development , International Trade and many more.
Id. the product we are talking about.