X claims to be the world’s largest franchise in its sector, with more than 5,800 locations, 2,800 of which are located in the United States.X sells its products in over 30 countries.
X actually started as separate ventures from Burt and Irv , Calling them Burt’s and Snowbird respectively. Snowbird had featured 21 flavors of its kind, a novel concept for the time. When the separate companies merged in 1953, this concept grew to 31 flavors.
X is actually known for its “31 flavors” slogan.
The founders also believed that people should be able to sample flavors until they found one they wanted to buy hence the iconic small pink spoon.
X also became one of the first franchised service when they sold some of their outlets to their managers.
Son of one of the founder in his book Diet for a New America has actually , advocated against the more use of company products, and attributes the early deaths and health problems of many in his family to the consumption of products.
Id. this very famous brand which we all love.
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